Brand Management

Business Consultants

A well defined brand management campaign will have strategies to convert a suspect to prospect; prospect to buyer; buyer to customer and customer to brand advocates.

We are healthcare brand management and  business consultants with a decade of experience in global branding, healthcare market research, healthcare brand management and global business development. Today we are one of the top brand management companies in healthcare sector.

Since inception we are transforming healthcare business, pharma brand management, hospital brand management, healthcare market research and global business development by identifying brand’s core competency, devising metrics integrated brand penetration strategy, integrated deployment, followed by analysis and optimization that ensure brand success.

As a passionate healthcare brand consultant we work with hospitals, clinics, pharmaceuticals, nutraceuticals, ayurveda, fitness and functional food industry to structure brand strategies that will reflect brand’s core competencies among targeted customers. Our work focus on brand management is converting a suspect to prospect; prospect to buyer; buyer to customer and customer to brand advocate.

Brand management is entirely different from advertisement.  The objective of brand management is to identify the core value of a product, reflect the core value among the targeted customers and customer experience of identified core value. Advertising is developing a creative communication of what you have to offer through sales, discounts, coupons, radio, TV ads, and posters.

Our team is diverse mix of experienced healthcare branding experts, brand strategy consultants, business consultants, content developers and creative designers. We work as partners to our clients and hence we put a cap on the number of clients we work with.

Poor marketing strategies accounts for 14% of StartUps failures – based on analysis of 101 startups post-mortems