buy discount lexapro Branding process

enter site Validated branding process only can provide a credible corporate presentation, business video, digital marketing, medical marketing, healthcare advertisements, product monograph, patient education, visual aid, pharma LBL, etc. Our validated branding process is Value based brand management.

  • Identification of brand’s core value
  • Implementation of core value in business process
  • Brand strategy based on market research
  • Reflection of core value among targeted customers
  • Analysis and optimization by brand audits

watch Marketing is about values. In this competitive world, we’re not going to get a chance to get people to remember much about us. So we have to be clear about what we want them to know about us.

1. Identification of brand’s core value

Whether it is a corporate or product the identified core value remains stationary and hence it has to be carefully chosen based on organizational competencies and through risk assessment. Articulating how brand brings its core values to life is now critical in terms of the brand reputation, brand productivity and brand profitability of any organization.

Steve Jobs speech on Core value

2. Implementation of core value in business process (12P)

  • P is something that grows as the market grows it all started with 3P, 4P, 7P and now it is 12P.
  • 3P – Product, Place, profit
  • 4P – Product, Place, Promotion, Profit
  • 7P – People, Process, Product, Place, Promotion, Packaging, Profit
  • 12P – People, Process, Productivity, Product, Positioning, Place, Price, Promotion, Packaging, Physical evidence, Possible risk, Profit

3. Narrowing of brand strategy based on market research

Branding process

diclofenac sodico de 100 mg One brand strategy that works for all is a history. Today we need to follow the specific penetration strategies to convert a suspect to prospect; prospect to buyer; buyer to customer; and customer to brand advocacy. We transfer the knowledge gained from a decade of real life brand management to create successful brand penetration strategies.

Toyota was not the inventor of cars; but they are dominating the automobile industry for past 10 years. That’s because, Toyota ensured something better every-time to their customers that resulted in brand advocacy. Being first in the market doesn’t create brand leaders; but brand advocacy can create brand leaders

4. Reflection of core value among targeted customers

Today plethora of options is available in front of every customer and we may not be able to get a second chance to get people to remember about us hence the biggest challenge is how we can carve brand impression among targeted customers every time.

These brand names are generic today – Xerox, Band-Aid, Bubble wrap, Velcro, Post-its, PowerPoint, Google, etc.

5. Analysis and optimization by brand audits

Brand is a living thing and has unique personalities and characteristics. As time passes brand grow and nurture. Brand audits ensure that brand identity, strategies, action plan etc do not deviate from its core value and adapt it to new environmental factors like changing demographics or new products.

Prevention is better than cure, hence it is better to understand the reactions and adapt brand strategy periodically