Business Promotions


In today’s competitive healthcare environment every healthcare organization has business challenges like patient retention, new patient development, patient experiences, patient advocacy and much more. As an experienced professional in healthcare branding we help our clients to create meaningful business promotions and desirable healthcare brands; align their internal teams; engage new and existing patients; and drive downstream revenue. Together, we create brand advocacy.

According to Chris Bevolo, author of The Marketer’s Guide to Brand Strategy, less than 20% of U.S. hospitals are guided by an active brand strategy.


With new regulations, employee attritions and stiff competition; brand managers are forced to think beyond the walls of healthcare advertising and current prescription generation techniques. Penetration strategies and brick walling activities are formulated to create brand alliance and advocacy. We need to move from one size fits all, approach to customize product offering by understanding the unattended areas in current disease management.

Standalone penetration strategies, creation of brand alliance and brand advocacy make us distinct from other Healthcare branding agencies, Healthcare advertising agencies, Healthcare marketing agencies, Brand management agency or Brand management companies.

According to Mckinskey 50% of recent launch success was on brand extensions


Ingredient is the core of the product but ingredients don’t sell in this industry. What sell here is trust and credibility of product/corporate coupled with product alliance and consumer need. Hence we promote your business by providing clear, short, simple brand names; identifiable logos; unique distinct packaging; consistent and integrated promotions that support the brand image; these are the need of the hour.

Google claims that 50% of smartphone searchers and 34% of computer/tablet users visit the business centre within a day of their local search


Majority of the herbal drug players position themselves as the best provider of quality natural products. The most prominent positioning is quality (naturalness) and product benefits. When most companies’ communication is similar the distinction can happen only when your healthcare advertisements develop a brand alliance through a consistent promotion that ensures brand credibility.

In 2001 December HDC announced that it would bring its domestic and global brands under one brand Himalaya with new logo and brand identity


Think of branding the fitness business; then target audience identification is the first step followed by a clear and consistent voice is the key component to develop a recognizable and reputable brand. Fitness business is all about changing the peoples’ lives for the better, and one of the best ways to bring those people close to your brand is to follow the principles of international brand management.

BrightLocal reports that 57% of consumers searched online for local business more than six times last year.

Functional Foods

Functional food is growing in importance every year and has become the key driver of innovation in healthcare industry. The consumers are driven by benefits and functional food only take off when consumers see the benefit that the ingredient brings to their lifestyles.

A great example of functional food in action is the brand Chia Pod. The Chia Co is an Australian company, founded by the Foss family—a family of wheat-growers who pioneered the commercial-scale cultivation of chia seeds in Australia. Chia Pods are snack pots made using chia seeds, coconut milk and real fruit. Marketed in Australia, Europe and North America, and the brand communicates that it is: gluten-free, dairy-free, source of protein, that has no added sugar, contains fiber and each 170-gram pot has just 160 calories.